Rebuilding Rec Room’s Creation Pipeline at Scale
Led the redesign of Rec Room’s professional creation tooling, restoring content velocity and establishing a scalable foundation for creator growth across VR and PC.
Lead Designer | Rec Room | UGC Creation Tools
Overview of the shipped PC-native creation system used by internal teams and advanced creators.
What I Owned
Defined the creation strategy for Rec Room’s 80-person creator organization
Led UX and system design for a PC-native creation toolset replacing VR-first workflows
Designed and shipped Advanced Creation Mode in partnership with 8 engineers
Established creator segmentation in collaboration with data and research teams
Built in-app survey and feedback systems to support continuous iteration
Outcomes
Reduced creation timelines from 6–9 months to ~4 months
Improved internal creation efficiency by 150%
Achieved full adoption by first-party teams within 2 weeks
Creator segmentation model adopted company-wide to guide tooling priorities
Unblocked content production during a critical growth phase for the platform