Minecraft - HoloLens Launch Demo

Role: Lead UX Designer

Company: Microsoft

Timeline: 3 Months

Team: 15+

Key Outcomes:

  • Directed the full UX and UI design, including voice commands and interaction systems

  • Introduced the Magic Window interaction — a spatial affordance that made it appear as if players could see into virtual spaces embedded in real-world surfaces (e.g. a castle built through a hole in a coffee table)

  • Directed the companion launch video and served as a primary presenter during the media showcase

  • Completed the full design and development cycle in under three months

  • Delivered the most positively received demo at the HoloLens reveal event, generating record media impressions

I led UX and creative direction for the first-ever Minecraft experience in mixed reality, debuting live on stage during the global HoloLens announcement.

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