Minecraft - HoloLens Launch Demo
Role: Lead UX Designer
Company: Microsoft
Timeline: 3 Months
Team: 15+
Key Outcomes:
Directed the full UX and UI design, including voice commands and interaction systems
Introduced the Magic Window interaction — a spatial affordance that made it appear as if players could see into virtual spaces embedded in real-world surfaces (e.g. a castle built through a hole in a coffee table)
Directed the companion launch video and served as a primary presenter during the media showcase
Completed the full design and development cycle in under three months
Delivered the most positively received demo at the HoloLens reveal event, generating record media impressions
I led UX and creative direction for the first-ever Minecraft experience in mixed reality, debuting live on stage during the global HoloLens announcement.