Enterprise Acceleration Program
Role: Creative Director | Company: Microsoft | Timeline: 2016-2017 | Team: 35 Multidisciplinary group
Problem
Microsoft needed to prove HoloLens could deliver measurable value in real-world enterprise scenarios to justify investment and win partner adoption.
Impact
As Creative Director, I oversaw design and delivery of mixed reality prototypes with partners including Disney, SAAB Aerospace, and ThyssenKrupp. These projects demonstrated tangible business impact, such as reducing complex workflows from weeks to minutes, and helped establish HoloLens as a viable enterprise platform.
Key Outcomes
ThyssenKrupp prototype reduced staircase scanning from 2 weeks to 30 minutes, adopted operationally
SAAB Aerospace prototype contributed to securing an Australian government defense contract
Enterprise adoption secured, showcased as public case studies for HoloLens
Validated ROI for mixed reality, informing Microsoft’s continued investment