Rebuilding Rec Room’s Creation Pipeline at Scale

Overview

Led the redesign of Rec Room’s professional creation tooling, restoring content velocity and establishing a scalable foundation for creator growth across VR and PC.

What I Owned

• Defined the creation strategy for Rec Room’s 80-person creator organization.
• Led UX and system design for a PC-native creation toolset replacing VR-first workflows.
• Designed and shipped Advanced Creation Mode in partnership with 8 engineers.
• Established creator segmentation in collaboration with data and research teams.
• Built in-app survey and feedback systems to support continuous iteration.

Outcomes

• Reduced creation timelines from 6–9 months to ~4 months.
• Improved internal creation efficiency by 150%.
• Achieved full adoption by first party teams within 2 weeks.
• Creator segmentation model adopted company wide to guide tooling priorities.
• Unblocked content production during a critical growth phase for the platform.